Overview of Media Effects: ​The Frankfurt School of Thought on media effects is considered passive and involves the study of "what does media do to people", while the Uses and Gratification theory is considered active and involves the study of "what do people do with media".For more information on these two schools of thought, view the ENG4CI powerpoint here: ​Media Effects on Audiences

Because many topics are controversial, a great place to start research for media effects topics is by looking at Wikipedia. Often, the shared notes can give you a good idea about issues of contention surrounding the topic. 

Check out the physical bookcart your librarian has on the subject to see some subtopics that have been pulled. Non-fiction books tend to be found in the 300s under Social Sciences, particularly the 302s and 303s. The 600s have books on Technology.
Possible book titles to peruse in the library include:
  • Body Image 155.5 BOD
  • Computer Fit by Randall Helm 613.6 HEL
  • Gaming : from Atari to Xbox 794.8 GAM
  • Grand Theft Childhood : The Surprising Truth about Violent Video Games and What Parents Can Do by Lawrence Kutner 302.23 KUT
  • Growing Up Digital by Don Tapscott 303.4 TAP
  • Internet Addiction by Samuel McQuade 616.8584 MCQ
  • Mass Media 302.23 MAS
  • Media Ethics 302.23 MED
  • Media, Sex, and the Adolescent 302.23 GRE
  • Media Violence: Opposing Viewpoints 303.6 MED
  • Online Safety by Jerri Freedman 302.343
  • The Mass Media in Canada by Mary Vipond 302.23097 VIP
  • Violence in the Media 303.6 VIO
  • Web 2.0 302.23 WEB
  • What is the Impact of Twitter? 302.30285 WHA
  • When Technology Fails by Matthew Stein 613.6 STE

J. Mitchinson-Schwartz, November 2015
Online Media Portals: You can also search for articles using web portals that focus on media.