Overview of Media Effects: The Frankfurt School of Thought on media effects is considered passive and involves the study of "what does media do to people", while the Uses and Gratification theory is considered active and involves the study of "what do people do with media".For more information on these two schools of thought, view the ENG4CI powerpoint here: Media Effects on Audiences
Because many topics are controversial, a great place to start research for media effects topics is by looking at Wikipedia. Often, the shared notes can give you a good idea about issues of contention surrounding the topic.
Check out the physical bookcart your librarian has on the subject to see some subtopics that have been pulled. Non-fiction books tend to be found in the 300s under Social Sciences, particularly the 302s and 303s. The 600s have books on Technology.
Because many topics are controversial, a great place to start research for media effects topics is by looking at Wikipedia. Often, the shared notes can give you a good idea about issues of contention surrounding the topic.
Check out the physical bookcart your librarian has on the subject to see some subtopics that have been pulled. Non-fiction books tend to be found in the 300s under Social Sciences, particularly the 302s and 303s. The 600s have books on Technology.
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Possible book titles to peruse in the library include:
J. Mitchinson-Schwartz, November 2015
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Online Media Portals: You can also search for articles using web portals that focus on media.
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